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“We believe that the black professionals have been underserved and people from this community will be willing to give our platform a chance,” says Tona.
“We’ve been getting emails from people saying thank you for creating something they’ve been wanting to see for a long time.”They chose to make the platform mobile-only in order to better target this demographic.
The MELD interface allows users to spend more time creating detailed profiles, rather than relying primarily on pictures., there were not many strong black females portrayed on television,” says Tona.
“There are still cultural issues that are contributing to black women and black people in general struggling to get married.
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The app also relies on geolocation so that users can filter how far away potential matches will be.When OKCupid analyzed its own data, it found that black men and women get fewer responses than their counterparts from other ethnic groups. Last year, data from Facebook’s dating app, Are You Interested, showed exactly the same result: The odds on online dating sites are consistently stacked against black users.Several sites have sprung up to cater specifically to the black community, including Black People Meet, Black Planet, and Black Singles.Raissa Tona and Wale Ayeni, recent graduates of Dartmouth’s Tuck School of Business, believe so.
They’ve just created a location-based app called MELD, available on i Tunes and Google Play, that caters to college-educated black singles.
You can click the Show Interest button to show someone that you’re interested in them. For black women looking for love, you should definitely check out this site!